"WHO IS THIS FOR?" Consultants, Executive Coaches, Trainers and Service Providers Selling to a B2B or Nonprofit Marketplace




Fast Track Results Client Acquisition School

I’ve been wanting to create "real" sales training for years, and always resisted.


But, it's time, because I want to codify all that I know about client acquisition, and making high dollar value sales.

I’ve consulted with mid-sized corporations, nonprofits, and have had over $30 million in sales go through my hands over the last 25 years.

I am ready to share my pioneering approaches to establishing buyer relationships, implementing a powerful value-based marketing campaign, closing high-dollar deals, and other elements that have made my own strategy consulting practice so effective, lucrative, and has allowed me the privilege of working fewer hours . . . while making more money . . . and adding to my investment accounts every month.

A lot of people may be able to help you build your business. But my intent is to help build a practice which creates wealth, and delivers you a desirable lifestyle. That's why I’ve created Fast Track Results Client Acquisition School. 

What’s In It For You

Here are just some of the areas where your life, and business success will improve as a result of this training experience:

  • Improve your life balance by working less
  • Make more money in less time
  • Make more impact in the world through your work 
  • Create your most dramatic value proposition
  • Find your content "sweet spot" that supports your value proposition
  • Develop a powerful and memorable brand
  • Create powerful marketing collateral
  • Find and identify the true economic buyer faster
  • Create a trusting, peer-level relationship with that buyer
  • Use language effectively to gain buyer commitment
  • Create “bullet proof” proposals
  • Maximize your fees
  • Gain referrals continually
  • Acquire forms and templates to maximize your efficiency and implement

Specific Topics Covered In This Training

This training is about how to acquire new clients. It includes key elements you need to have in place to achieve the success you deeply desire.

  • Business Model
  • Positioning
  • Value Proposition
  • Content/IP
  • Target Client Criteria
  • Marketing Objectives, Budget, Tactics
  • Buyers' Journey Marketing Messages and Tools
  • Marketing Collateral
  • Credibility
  • Lead Generation
  • Find Prospects
  • Reach Prospects
  • Referrals
  • 7/30-Second Engaging Introductions
  • Strategic Alliances
  • Penetrate New Markets
  • Cold Calls
  • Language of the Sale
  • Buyer Personality
  • Issues Discussion
  • Needs Identification
  • Value-Based Fees
  • Proposal Writing
  • Objections
  • Closing

The Fast Track Results Client Acquisition School is something that I’m passionate about. But for you to be successful, I know that, ironically, I have to put limitations on the availability of this program. So the time to enroll is severely restricted. You must register promptly to attend.

ADD quick desc. about how program is delivered.

Need A Powerful, Proven  System To Acquire New Clients?

Then register now.

If you want more detail, read below to experience a traditional "sales page." If you already know that the Fast Track Results Client Acquisition School will help you acquire new clients . . . Register now to claim your seat.

If you are one of the first 10 people, you will get a 60-minute Individualized Pre-session with me to maximize your value. The preparatory work includes focus on your value proposition, content strategy, pricing strategy, referral sources, and whatever else you want to talk about during our private time together.

See you on the "other side."


Bonita Richter, MBA

President, Profit Strategies

traditional sales page

You Could Have So Many More Leads and Sales

It is simply these TWO things that hold back so many talented women business owners.

Because the truth is, if you only get these two aspects of your business even slightly well-handled . . . your business will quickly multiply and take off.

You might already know that I consult corporate clients on sales, and business growth, as well as women business owners.

Quietly, we've generated awesome results, which have truly amazed me beyond my own expectation, and have consistently wowed my clients.

We've nailed it. We're on to something.

I'm talking about results like:

  • Increasing revenues from $3 million to $4.2 million dollars in 12 months
  • Starting from ground zero in a start-up and achieving $1.5 million in sales the first year in business
  • Creating $20K+ offers that sell without needing complex marketing funnels
  • Going from billing $225 per month to $2,500 per week (week after week after week)

. . . and the list goes on and on.

The content in these trainings have created millions of dollars in sales for my clients.
— Bonita

"Bonita brought new insight. She was critical helping us define three key strategies priorities to become more successful long term. We started seeing impact on the top and bottom lines immediately and increased sales over $1M in less than 12 months."

-Patricia Squier, Kirkey Roofing, Inc.

"I exceeded my $30,000 goal and sales ended up being $32,514. Within 60 days my sales were over $50,000!"

-Kathy Pedersen, On Occasion Catering

Fix Your Leads & Sales Problem Forever With Ease

Many small business owners are uncomfortable developing their business because they were never taught how to do it. Fortunately, business development, like other skills, can be learned, mastered, and sharpened.

The results my highest paying clients have experienced from these sales strategies have been mind-blowing.


This sales training program will reveal the exact steps for creating a transformational shift in your business . . . and . . . achieving a sales goal you desire. 

It's crammed full with my very best field-tested, step by step strategies that you can put to immediately. 

Here's What's Included . . . 

The FAST TRACK RESULTS Training modules offer a powerful business development and sales approach . . . made simple, simple.

We’re going to go extremely deep into the entire “enrollment conversation process.” Plus, I will share my tried and tested enrollment script with you . . . and show you EXACTLY how to use it when selling to clients to enroll them into your programs, products or services.

Here are a few highlights of what I’ll be teaching you . . .

  1. The ONE (1) thing you can immediately do to increase your sales by 50% on your calls
  2. My 5-step, simple -- but supremely effective sales script that encourages authentic, real conversations with your clients -- putting you, and them, totally at ease, and ready to buy
  3. Discover the real purpose of a strategy session (here's a secret: it's not to "sell"), and how your conversations will naturally flow into a sale when you help your clients reach a place of trusting that you can help solve their problems
  4. How to completely remove your need to “convince” anyone to buy from you when doing sales calls (this is such a relief)
  5. How to make your calls far more effective and authenticand then watch the sales flow in
  6. How to prepare for a sales call so that it is the authentic "you" who shows up. This will make you feel at ease (and make you look incredibly competent) while on a call -- qualities that are uber-attractive to clients
  7. Objections 101 (figuratively) -- why they are usually about you

. . . and a whole lot more.

Most of your ability to make sales and attract the right kind of clients who are willing to pay higher prices will simply come down to how well you're positioned within your market or industry. 

If you're struggling to enroll clients even at the lowest level your offer . . or if you don't know how to communicate the worth of your products or services within a few seconds of interaction with a potential new client . . . this module will help you fix that problem. 

Here are a few highlights of what I’ll be teaching you...

  1. The 4 BIGGEST positioning errors most people make
  2. My simple positioning strategy to elevate yourself to a unique, niche category of ONE in your industry or market, and never be seen as a “commodity” again (Hint: Your Deep Genius work is in play here. It's sits deeply inside of you, and is the core of your greatness. We will be talking more about this.)
  3. 3 vital positioning rules that communicate your true perceived value within a few seconds of interaction with a potential new client
  4. Develop a message for when you meet someone new that will differentiate you from the competition, communicate your worth, and clearly articulates the results you help your clients get
  5. How to set your positioning up in such a way that results in your potential clients already wishing to work with you even before they've ever spoken with you in person
  6. How to subtly (but powerfully) articulate ("pre-frame") your true worth throughout every step of your marketing and social media “persona”
  7. How to comfortably charge higher prices, and how to reflect this congruently within your positioning
  8. Create your 7-second and 30-second quick introductions with my proven template --  how to introduce yourself to new people in a way that makes a good first impression, engages your clients' hearts and deep desires . . . and gets them genuinely interested in talking with you more. (You won't sound cheesy or feel like you're "sales sliming" people -- and your potential clients won't feel "sales slimed" either! ;)

. . . and a whole lot more.


The number one question I hear is, "Where do I find new clients and how do I get them to listen to me?"

To be truly successful and profitable in the long term, it is essential that you target specific types of clients and have a defined, repeatable prospecting process. An effective business development plan begins with understanding who your target client is -- and knowing where to find them.

In this module you'll learn a variety of prospecting activities that have created success for my clients for years.

Here are a few highlights of what I’ll be teaching you:

  1. How to determine the right-sized client (Large, Mid-Sized or Small) -- clients that have the financial strength you're looking for to meet your revenue goals
  2. Double-check your business plan to make sure it is set up in a way that will truly help you reach your goals (most often you'll find that it isn't)
  3. How to plan and develop a repeatable game plan for getting new clients in the door
  4. How to use technology to find target clients
  5. How to rate a target client to see how well they fit your new "best client" criteria and determine if they are worth pursuing -- or not 
  6. Know 10 critical reasons for rejecting prospective business -- because taking on the wrong kind of business will put you out of business

. . . and a whole lot more.

This is what you must do to generate leads.

Many professionals are uncomfortable developing their "book of business" because they were never taught how to do it. Fortunately, these skills can be learned, mastered and sharpened. Identify a few key prospecting activities you will use to generate leads and bring in new business.

Here are a few highlights of what I’ll be teaching you:

  1. Learn about the 5 categories of prospecting . . . and how to use each one to find clients, and ensure a steady flow of new client opportunities
  2. Develop your personal plan of 3 prospecting maneuvers to acquire new business to turn your "leads machine" on!
  3. Learn over 12 highest potential client acquisition path ways and specific tactics how to make them work for you
  4. How to identify the behavioral preferences of your buyers (there are 4 different categories) -- and adjust your conversation technique so you align with them and build relationship
  5. How to reach out to prospects to introduce yourself (even if you're an introvert!) -- to determine if they need your services -- learn WHAT methods to use to communicate most effectively -- WHAT to say, a -- and determine how many times you should reach out to attempt to schedule a meeting/phone call -- this is a HUGE missing piece not taught in other sales trainings
  6. How to implement a "value marketing campaign" to be omnipresent to targeted, high profile, lucrative accounts (that are utilizing your competitors) so that you become known as a resource if they need one (bad news happens, right? ;) 
  7. How to build recognition and visibility to quickly penetrate new markets and grow your business
  8. Know expected "closing rates" for different prospecting activities so you can sound, level-minded expectations that will build your confidence in knowing that you're doing things right
  9. How to measure the return on investment (ROI) of your prospecting activities so you can track your results, and have the power to course-correct your plan to improve those results.

. . . and a whole lot more.

The number one way to get new business is through referrals. But you're probably not leveraging your stellar network of contacts. Go ahead, look at who you're connected with on LinkedIn. You probably don't recognize how rich a potential source your personal network is for business opportunities.

Learn a simple system of how turn your contacts into a "personal sales force" that can deliver leads and new clients leads to you on a weekly basis.

Here are a few highlights of what I’ll be teaching you:

  1. Learn a system that eliminates the need for cold calling (truly!)
  2. How to put together a step-by-step referral system that prioritizes your contact database -- so you will invest most of your time on people who will actually refer you to others
  3. How to create a workable follow-up plan to keep in touch and develop relationship -- and what type of communication you can send them each month
  4. Learn the most effective way to ask for referrals -- and how to do so with self-confidence and sincere professionalism
  5. Get scripts and templates that will help you develop greater confidence when asking for, and securing, referrals
  6. Learn a gentle approach to asking for referrals so as not to come across as "pushy" -- and what to say when someone says they don't have a referral

. . . and a whole lot more.

Have you ever wished you could be in person, or listen in on the call, when a sales professional closes a deal? Well, now's your chance! Listen in to hear me talking with a prospective client.

You'll hear me closing a real, live $30K deal!

  1. I’ll walk you through this powerful piece of content and explain to you exactly what was happening, and tell you what I was thinking about, in every stage of the conversation
  2. You'll also hear how "real" this conversation is. No manipulation, gimmicks or stale tactics. Just the truth. And a sale!

See someone demonstrate how to apply a newly learned skill in apprentice-like fashion . . . the VALUE of this module alone is worth more than the entire cost of this program.

This step-by-step training is the product of having $30 million in sales go through my hands over 25 years. I’ve figured this stuff out so you can skip past the expensive, and quite frankly, frustrating learning curve and start getting fast results like my clients in the examples above.
— Bonita

You May Be Wondering Why I Am Doing This

The reason I'm offering this FAST TRACK RESULTS training is simple.

It's recently occurred to me that while I'm blessed and humbled to be serving my corporate clients at the highest level, from time to time I want to help women business owners who can't pay the same high fees that larger corporations can afford.

So by creating this rare offer I’m hoping many potential clients will now be able to benefit and use this training to transform their business the right way.

There's another reason, too. Through my one-on-one interactions with women business owners, overwhelm was consistently described as the leading psychological reasoning for a lack of productivity, and business progress.

The stress and overwhelm entrepreneurs struggle with comes from their not knowing what they should be doing.

The real, crippling brain fuzz happens when you doubt yourself, and constantly wonder if you’re doing the smartest, best thing to grow your business. If anything, you have too many great ideas.

For these reasons I’ve decided to offer this secret set of HIGH-VALUE, RESULTS-BASED sales trainings.

Your life as a business owner is about to get way better.

"So What's Included in this Offer?"

Business magic happens in moments. You don't need massive, complicated business structures, and spend lots of time to get you free.

Here’s what you get when you sign up today:

6 Video Training Modules

Get access to 6 video training modules. Each one is at least 60 minutes in length. (Most modules have multiple videos in smaller timed segments).

You can begin your journey within 5 minutes of taking action today. 

You will be sent Secret Training Module #1 immediately.

Then, one new training module will be sent to you approximately every 10 days. This is to give you time to work through, and complete each module. Here is the schedule of when each module will be released and sent to you:

  • Secret Training #1: February 1, 2017
  • Secret Training #2: February 13, 2017
  • Secret Training #3: February 23, 2017
  • Secret Training #4: March 6, 2017
  • Secret Training #5: March 16, 2017
  • Secret Training #6: March 27, 2017

All 6 modules deliver the training step-by-step, so you will always know exactly what you should be doing every step of the way.

My intention and my promise to you is that I've pulled all my knowledge together here in one, amazing package -- nothing is left out or restricted. What I offer here is a streamlined, extremely effective, and comprehensive version of highly sought business thought and practices. (This program reflects my DEEP GENIUS at its best, and I'm thrilled to bring it to you!) You get access to everything I have to offer!

Components of the School

1.   A six-week program, of six training modules with over six hours of information-which cover every aspect of client acquisition from identifying prospects, to establishing relationships with buyers, to developing a focused, doable marketing plan, to how to control conversations by identifying behaviors of buyers, to overcoming objections, to closing the deal.

2.   The FAST TRACK RESULTS Client Acquisition School Manual has over 50 pages, containing every form, template, and job aid discussed in the program, from phone scripts to a marketing plan template to calculating ROI.

3.  FIRST 10 PEOPLE: Individualized pre-session work to maximize your value. The preparatory work includes focus on value proposition, pricing strategy, referral sources, time allocation, etc.

I have never before created an experience like this, combining intensive workshop instruction and practice, with comprehensive support materials in both print and video formats. I wasn’t ready to offer this training until this point in my own career, after eight years of mentoring women business owners in countless industries, and all aspects of business development in the U.S.A., Canada, and the United Kingdom.


Each video training module includes at least one handout to help you easily apply and implement what you're learning. (Note: In some modules, there is more than one handout.)

Keep in mind, when it comes to my teaching these sales practices, I believe "less is more".

I'm going to give you the simplest, most effective way to apply what you're learning so you don't get bogged down with a lot of "busy work." (My corporate clients want only what will help them get rapid results. This is what I am giving to you, too!)

2-Hour Q+A Call

On FRIDAY, MARCH 31, 2017, 10:00 am to 12:00 pm CST, I'm hosting a special 2-hour Q+A Call to answer any questions that you have about how to implement these systems. This is your unique opportunity to personally talk with me to help you get the BIG RESULTS you desire.

50% OFF TICKET to my live event

You'll get a voucher to get 50% off a ticket to attend my live sales training event (date TBD). 

At this event, I look forward to meeting with you live, and in person, to talk about results, share with you the most up-to-date things that are working right now in business, and to answer any questions that you have.

This is a "hands on", experiential workshop. You will have the opportunity to practice everything you've learned in this training program to build your skills to successfully apply these sales practices.

FOR THE FIRST 5 REGISTRANTS ONLY: If you're one of the lucky first 5 people to grab this offer now, I'll reward your fast action by giving you access to these 15 tools I use to run my business. They help me get the right things done, be organized, and keep me focused on what to do next.

I've never shared these tools with anyone before. I've packaged them up so you can use them to make things easier for yourself in your business, and succeed!  

Prior to this - no one has ever seen exactly what I do in MY business.

These tools are specifically designed to help you sell A LOT more . . . and are the perfect accompaniment to this offer :)


Here is a list of the bonuses you'll get:

Shift Your Beliefs about Sales * Target Client List (Warm and Cold) * Survey Clients * Sales Goal Strategy * One Week Business-Building Blitz * Number of Prospects to Reach Sales Goal * Ideal Client Traits Scoring * Managing Your Business Development Time and Financial Resources * 10 Things to Say to Save Any Sale * 4 Major Areas of Objections and How to Resolve Them * Organizing Your Contacts * Making Coffee Chats Productive * Free Call/Show Script * Testimonials and Case Studies * Launch Strategy to Sell Consulting, Coaching and Other Services * Daily Money Generating Activities * Law of Customer Acquisition Success * Make an Impact and Do Good Things *

Look, these materials are as clear and precise as you can possibly imagine, which is why I have been able to generate so many amazing success stories.

But you might still have some questions . . . which is why I'll gladly answer all of them for you on the 2-Hour Bonus Q&A Call that I'll be hosting on Friday, March 31, 2017.

This way, if you do have any lingering questions that weren't answered by the training we can still get them answered for you, but without you needing to invest $20,000 to receive this premier level sales training.

"Is There a Guarantee?"

Even though I'm already giving you a huge 97% off the price that my corporate clients have paid (a minimum of $20,000 to get this same content), I'll back up this offer with a 30-day 100% money-back guarantee. If for any reason you're not satisfied with my training, or you don't believe it will help you find more higher-paying clients, or you don't think the potential ROI is astounding (10x, 20x, lifetime value), simply let me know by emailing me at bonita@bonitarichter.com. I'll give you a full refund, without asking any questions.

If you're seriously committed to making 2017 your best year yet, then grab this entire 6-module program now and put it to work in your business right away.

All my best!

Bonita Richter, MBA



If for some reason you're still on the fence about getting my premier sales training at a crazy 97% discount, check out the feedback below . . . then go ahead and lock in your spot!

What Some of My Clients Are Saying...

"Less than 5 months into my business I have 9 new clients. Bonita has been a pleasure work with and comes with a tremendous amount of wisdom based on her years of entrepreneurial experience.  Her ability to listen and provide objective advice has been invaluable!"

-Beth Marshall, Financially Authentic

"I'm set for a record-breaking year having consistently achieved multiple 5-figure+ months."

-Andrea Herran, Focus HR


Andrea Herran.jpg

"My average weekly billing is $2,500 per week. I've come a long way from when I billed $225 for an entire month."

-Janice Newman, HR Focus Consulting

I love working with Bonita . She is centered and knows my unique business. She takes the time to ask very specific questions that really make me think and take my business to the next level.”

-Phillis Bensen, Virtual-Partner.com

"Bonita helped us create a business and sales strategy for a product we developed for the lawn and garden industry. Within one year our sales were $1.5M."

-Robert Jack, R2 Design Lab, Inc.

"Bonita brought new insight. She was critical helping us define three key strategies priorities to become more successful long term. We started seeing impact on the top and bottom lines immediately and increased sales over $1M in less than 12 months."

-Patricia Squier, Kirkey Roofing, Inc.