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From Suzanne --

Emotional Endurance®: What it is and how it’s achieved

In my experience counseling hundreds of entrepreneurs, I discovered that many if not most, including myself, were more challenged than expected by their emotional response/reaction to starting and growing a business. I realized that emotional skills were just as important as a business plan or financing and wrote Employee to Entrepreneur and later coined a term, Emotional Endurance®, with the help of my son, Chris, to encapsulate the concept and the skills needed to develop oneself emotionally for business.

Emotional Endurance is the ability to withstand the emotional challenges of starting and growing a business. The development of emotional endurance is accomplished on a mental, physical and spiritual level. This month, the U.S. Patent Trademark Office approved the trademark of the term, Emotional Endurance, bringing awareness of the value and importance of emotional skills in business.

Thanks to many of you who I’ve worked with or counseled, the emotional endurance concept and training programs are gaining national attention. I have been speaking at national conferences, sharing the importance of emotional skills in business and providing tools to those who work with entrepreneurs to help develop these skills.

Below are a few emotional endurance strategies to remember and use as needed:

· Trust yourself - When you make a decision, trust that it is the right decision for you. No more questioning the decisions.

· Accept “where” you are - So often, we want to be somewhere “else” – making more money, having more clients, more business, etc. Know that where you are is right where you need to be.

· Ask for help - Simple to say, hard to do. Struggling for a solution saps our energy. When we need help, ask for it.

· Take time to reflect - See your progress in small ways and acknowledge yourself.

· Feel your fear - Next time fear sets in, just feel it and know it will pass.

· Say "yes" to something you want to do - Builds inner strength and confidence.

· Say "no" to something you don't want to do - Saying no is just as important as saying yes.

Enjoy July and remember to have fun and play! Suzanne

Suzanne in the News --

Business Fears Put to Rest

By Diane Feen
Special Correspondent
South Florida Sun-Sentinel

Suzanne Mulvehill was so overwhelmed on her first day on the job as an operations manager at a medical billing company that she went into the ladies room and fainted.

"I didn't know why I was hired as a supervisor, I just didn't see my value," said Mulvehill, 42, of Delray Beach.

Apparently Mulvehill's employer, Kemper National Services, thought otherwise. After three months, she was promoted to operations supervisor in charge of 200 people.

That was in 1993. Since then, Mulvehill has held management positions at The South Florida Business Journal and former The Jewish Times. She divorced her husband, raised two children and earned a master's degree in business at Florida Atlantic University.

But after achieving financial success and career stability, Mulvehill was itching for a new challenge. "I was making more money than I ever made in my life and suddenly I got this intuitive message: `This isn't it.' I was not fulfilled," she said.

But after achieving financial success and career stability, Mulvehill was itching for a new challenge. "I was making more money than I ever made in my life and suddenly I got this intuitive message: `This isn't it.' I was not fulfilled," she said.

Her new career path -- helping other would-be entrepreneurs -- has earned her a Points of Light Award from Gov. Jeb Bush's office for her volunteerism, the Women in Business Advocate of the Year Award and the 2004 Southeast Regional Small Business Champion Award from the U.S. Small Business Administration. All the honors were in March.

But giving up a steady job wasn't a move Mulvehill took lightly.

"I was faced with the fear of not having a paycheck and wondering who I was without one. The key for me was learning how to become confident and be OK with the unknown," she said.

Mulvehill began searching for answers by meditating and praying. Finally, she announced to her family and friends that she was starting a business consulting and marketing company, Profit Strategies. A month later, Mulvehill had her first client. "I didn't even have business cards yet and I got my first contract from The Technology Enterprise and Development Center in Delray Beach. After that, everything fell into place," Mulvehill said.

After she counseled 500 entrepreneurs at the Small Business Development Center at Florida Atlantic University, Mulvehill hit upon the theme of her business crusade. "I realized most entrepreneurs were being challenged more by emotional issues than business skills. We spent most of our time dealing with issues relating to fear, uncertainty and money. People came in crying from desperation and insecurity. I had a six-week waiting list," she said.

That led to writing a book, Employee to Entrepreneur and the Employee to Entrepreneur discussion groups that meet at Barnes & Noble bookstores across the state.

"My goal is to inspire people to take risks and go after what they want in life," she said. "I think of myself as an entrepreneur advocate."

TV talk show host Rose Lee Archer of Boca Raton is a former client.

"I had just lost funding for my TV show, and I was devastated. I went to Suzanne at the Small Business Development Center, and she was so absolutely positive about everything I presented that it helped me get over my fears," said Archer, founder of Women Helping Women Help Themselves Foundation. "She has this inherent talent to identify roadblocks and figure out a solution. She solidifies your self-esteem."

In December, Mulvehill started yet another venture. The Emotional Endurance Institute helps people develop the stamina they need to make career transitions or start a business.

"My message is one of hope. If I can do it, anybody can do it," she said.

Mulvehill also started the Entrepreneur Hour Radio Show, a live radio show on WBZT, AM 1230 from noon to 1 p.m. on Mondays.

Although she charges $150 an hour for consulting services, Mulvehill hasn't forgotten her humble beginning. She gives hundreds of volunteer presentations to aspiring entrepreneurs at business clubs, libraries and nonprofit organizations. She is on the board of the Single Parent Resource Center and is vice president of Archer's foundation.

Her daughter, Melissa McKeown, 18, recently graduated from Atlantic High School. Her son, Christopher McKeown, 19, is at the University of Central Florida.

"Suzanne has inspired others to thrive in their personal and professional life," the governor said in a news release announcing the awards. "Her volunteer efforts and exceptional leadership has helped pave the way for others to become entrepreneurs."

Resources for

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