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MOST SEMINARS CAN BE BOOKED ONLINE
Getting your News in the News
April 24
at the Chamber of Commerce
of the Palm Beaches
6:00 to 8:00 p.m.
Entrepreneurship: Is It For You?
April 24
11:00 am – 12:30 p.m.
Workforce Development Board
Location: Workforce Career Center
4100 Okeechobee Blvd.
West Palm Beach
Fee: Free
To Register: Greg Bodeck,
561-616-5200
gbrodbec@pbcwdb.com
Employee to Entrepreneur: How to Make a Successful Transition
May 13
10:00 – 11:30 a.m.
ProNet Central Florida, Orlando
Location in Orlando: TBA
Fee: Free
To Register: Call or E-mail Howie Appel
hra246@aol.com
407-333-8158 (Home)
407-461-2018 (Cellular)
Emotional Stamina: What it Is and Why You Need It
May 16
3:00 – 4:00 p.m.
ProNet, West Palm Beach,
Where: PBCC, PGA campus, Room AA111
Fee: Free
To Register: Chuck Dettman, President
561-301-4680
email: chuck@pronetflorida.org
Entrepreneurship: Is It For You?
May 19
6:00 – 7:00 p.m.
ewomenNetwork
Location: Sheraton Hotel, CityPlace, West Palm Beach
Fee: $35.00 members, $45.00 non-members
To Register: brookep@eWomenNetwork.com
561-333-4013
Personal Power for Professional Success: Empowering you to Be
Your Best!
May 29
11:30 a.m. 1:00 p.m.
Chamber of Commerce of the Palm Beaches
Location: 401 N. Flagler Drive, West Palm Beach, FL
Fee: TBA
To Register: 833-3711
dwilliams@palmbeaches.org
Enlightening your Entrepreneurial
Journey Retreat
in beautiful
British Columbia, Canada
June 23-27
For
Additional Seminars
go to:
www.profit-strategies.com.
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Get Your News in the News |
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Last month I wrote
about creative marketing ideas to get your news published. This
month I would like to share the importance of the press release.
Simply stated, a press release is like a resume. The goal of a
resume is to get attention that will lead to an interview and a
job. The goal of a press release is to get attention that will
lead to an interview and a story. Just like you expect job
applicants to send you a resume that looks like a resume,
reporters expect you to send a press release that looks like a
press release. Below are the seven basic elements of a press
release.
FOR
IMMEDIATE RELEASE:
These words should
appear in the upper left-hand margin, just under your letterhead.
You should capitalize every letter.
Contact
Information:
Skip a line or two after release statement and list
the name, title, telephone and fax numbers of your company
spokesperson (the person with the most information). It is
important to give your cell/home number since reporters often work
on deadlines and may not be available until after hours.
Headline:
Skip two lines after your contact information and use a boldface
type.(This is very important- needs to be strategic and have an
angle.)
Dateline:
This should be the city your press release is issued from and the
date you are mailing your release.
Lead
Paragraph:
The first paragraph needs to grasp the reader's
attention and should contain the relevant information to your
message such as the five W's (who, what, when, where, why).
Text:
The
main body of your press release where your message should fully
develop.
Recap:
At the lower left hand corner of your last page restate your
product's specifications, highlight a product release date.
Here is a
template to format the above information:
Boost your media
potential by doing your research and reviewing the creative media
ideas we discussed last month such as calling the reporter that
covers your industry, reading the paper and then submit a savvy
press release.
On Thursday,
April 24, 2003 from 6-8 p.m. Suzanne Mulvehill present one of her
most popular seminars titled, “Get your News in the News.” The
first ½ hour is free for all and will cover strategies for using
the B2B Media Guide. To register, go to
www.profit-strategies.com or
www.palmbeaches.org. The fee for the seminar is $35.00 for
Chamber members and $45.00 for non-Chamber members. |
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Congratulations! |
- Rosemary
Amaral, President of Sunshine Language School and Gina
Chiarenza, President of APS ATM Processing are finalists in
the South Florida Business Journal’s Up and Comers Award.
- Rose Lee
Archer, producer and host of the Rose Lee Archer Show is a
finalist for the Woman of the Year Award from the Association
for Women in Communication Atlantic Chapter. The Rose Lee Archer
TV Show has a viewership of more than 5 million viewers for the
entire state of Florida, southern Georgia and New York City.
- Deborah
Smith, President of American Capital Funding is a nominee
for the Small Business Person of the Year Award presented by the
Chamber of Commerce of the Palm Beaches.
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Announcements |
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Enlighten your Entrepreneurial
Journey Retreat
Renew your Entrepreneurial Spirit!
Recharge your mind,
Fortify your body
Replenish your soul
Suzanne Mulvehill, MBA, entrepreneurial specialist and
author of Employee to Entrepreneur, lights the path by taking
entrepreneurs on an inspiring adventure to one of the Discovery
Islands in Beautiful British Columbia, Canada. There you will
experience the magic of this stimulating island combined with
enrichment workshops to become the entrepreneur you want to be!
The retreat’s focus is to develop or enhance each participant’s
entrepreneurial attributes through workshops, outdoor activities
and the simplicity, beauty and connection with the natural
environment. Each participant can expect to leave this retreat
with clarity, courage, willingness, perseverance, trust and other
attributes that are necessary for successful entrepreneurship.
The retreat includes daily workshops for entrepreneurial
enrichment in a quaint bed and breakfast overlooking the Pacific
Ocean, all meals prepared by a personal chef, a kayak adventure to
explore and connect with nature, biking, hiking and a combination
of activities that accelerate the enrichment process.
Cost: $1,895
Includes accommodation, all meals, transfers and activities
during scheduled time. Airfare and additional activities during
free time such as massages and spa treatments are not included. |
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$29.99
(Excel format)
Reach
the Media and Get your News in the News with the 2003 Business-to-
Business Media Guide!
At your fingertips is contact information for more than 250
business topics and the reporters who cover these topics for the
leading business newspapers and magazines in South Florida! Get a
head start on what stories are coming by reviewing the editorial
calendar listings for 2003! Radio and TV contacts are also
included.
Click here to purchase
$19.95
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will transform you if you let them.
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purchase What Others
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Sigmund Goodwin
Vice-President
The Radcliff Company "How
I wished that I had had this precious and practical tool to help
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Angela Love, M.S., Professional Coach, Angela Love and Associates,
Inc. |
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