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Market your Business
for Little or No Money |
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We are all looking for
ways to market our business without spending a lot of money. Is it
possible? Absolutely. The key is to creatively and consistently
build awareness.
Below are a few strategies my clients use to market and grow their
businesses without spending a lot on advertising and promotion:
1. Awards – Every time a nomination for an award
crosses you desk – don’t throw it away! Nominate a client.
Last year, Bank of America nominated Wilson Alers, president of
Media Stage, for the SBA’s 2002 Small Business Person of the Year
Award. Alers won for the entire state of Florida. Bank of America
was written up with Alers in the Wall Street Journal, Sun Sentinel
and Florida Trend magazine and attended award ceremonies in
Florida and Washington, D.C.
2. Strategic Alliances – Alliances between two
companies are powerful and productive! Last year, McMahon
Associates, a transportation-engineering firm with a regional
office in Palm Beach Gardens, wanted to expand its services to the
Fort Myers area. Fort Myers needed McMahon Associates services but
wanted to work with local companies. McMahon Associates formed an
alliance with an established Fort Myers-based engineering firm and
jointly bid on a project. Together they won a contract that
neither would have won alone – worth $250,000! Alliances work!
Make sure you take time to nurture your creative ideas by
scheduling “down time” or quiet time into your daily life. Then,
let your creativity lead the way and take action!
For more creative marketing ideas, attend the Marketing your
Business for Little or No Money seminar on February 20 from 6-8
p.m. at the Chamber of Commerce of the Palm Beaches. Register at
www.profit-strategies.com.
Next month’s feature article…Creative Media Marketing
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Client Success |
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Abby Waters, inventor and president of
Abby’s Idea Factory, hosted a full day workshop on February 8th
titled, “ Plug into the World of Inventing,” for information on
future invention seminars visit:
www.abbysideafactory.com. |
Rosemary
Amaral, director of Sunshine Language School in Boca Raton,
expanded her language training programs to teach 12 languages and
provide translation services for books and business documents. For
more information contact
www.sunshinelanguageschool.com.
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Announcements |
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Enlighten your Entrepreneurial
Journey Retreat
Renew your Entrepreneurial Spirit!
Recharge your mind,
Fortify your body
Replenish your soul
Suzanne Mulvehill, MBA, entrepreneurial specialist and
author of Employee to Entrepreneur, lights the path by taking
entrepreneurs on an inspiring adventure to one of the Discovery
Islands in Beautiful British Columbia, Canada. There you will
experience the magic of this stimulating island combined with
enrichment workshops to become the entrepreneur you want to be!
The retreat’s focus is to develop or enhance each participant’s
entrepreneurial attributes through workshops, outdoor activities
and the simplicity, beauty and connection with the natural
environment. Each participant can expect to leave this retreat
with clarity, courage, willingness, perseverance, trust and other
attributes that are necessary for successful entrepreneurship.
The retreat includes daily workshops for entrepreneurial
enrichment in a quaint bed and breakfast overlooking the Pacific
Ocean, all meals prepared by a personal chef, a kayak adventure to
explore and connect with nature, biking, hiking and a combination
of activities that accelerate the enrichment process.
$1,895 after March 31
$1,695 until March 31
Includes accommodation, all meals, transfers and activities
during scheduled time. Airfare and additional activities during
free time such as massages and spa treatments are not included. |
Coming in March!
The Entrepreneur’s Corner, a special section dedicated to the
enlightenment and education of entrepreneurs. We invite you share
one helpful hint that you have found useful that relates to each
month’s topic. The helpful hints will be published in the
following newsletter with your name and company name for all
entrepreneurs who read our newsletter. Here’s the topic for
March’s Entrepreneur’s Corner: Reaching the Media. We invite you
to submit your helpful hints to
info@profit-strategies.com. |
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We've re-designed our e-newsletter
to better serve you! If you have any suggestions of what you
might like to see in future newsletters, please e-mail your
request to
info@profit-strategies.com. |
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February
Special Rate:
$29.99
(offer expires February 28, 2003) (Excel format)
Save 50%Reach
the Media and Get your News in the News with the 2003 South
Florida Media Guide!
At your fingertips is contact information for more than 250
business topics and the reporters who cover these topics for the
leading business newspapers and magazines in South Florida! Get a
head start on what stories are coming by reviewing the editorial
calendar listings for 2003! Radio and TV contacts are also
included.
Click here to purchase
Pre-Published Rate: $19.95
This workbook provides the
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Inc. |
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