MOST SEMINARS CAN BE BOOKED ONLINE

PiggyBack Marketing: Linking your Marketing Dollars
March 19
at the Chamber of Commerce
of the Palm Beaches
6:00 to 8:00 p.m.

Awakening your Entrepreneurial Spirit
March 26
Inquire/reservations through www.yourinfoguide.com

Employee to Entrepreneur: Making a Successful Transition
April 8
at the West Palm Beach Library, Free
(561) 868-7700
12:00 to 1:00 p.m.

Starting a Business in Palm Beach County
April 9
at the Chamber of Commerce
of the Palm Beaches
6:00 to 8:00 p.m.

Getting your News in the News
April 24
at the Chamber of Commerce
of the Palm Beaches
6:00 to 8:00 p.m.

Enlightening your Entrepreneurial
Journey Retreat
in beautiful
British Columbia, Canada
June 23-27
 

For Additional Seminars
go to:
www.profit-strategies.com.

Profit Strategies, Inc.
P.O. Box 7154
Delray Beach, Florida 33482
Phone: (561) 272-8004
E-mail: info@profit-strategies.com
http://www.profit-strategies.com

Creative Media Marketing:
Beyond the Press Release

While press releases are great, there is more you can do to facilitate getting your news published. Many of the stories that I pitch to reporters get covered without sending a press release first. Why?  Three simple reasons: I have an established relationship with the reporter, I know it is an industry the reporter covers and make the story newsworthy.  My goal it to get their interest FIRST – and then have them ask me to send a press release. Here are a few other strategies that either I or my clients use:  

1. Make your news “newsworthy.” The way to make your story newsworthy is to develop an angle so that it is interesting to a lot of people. I recall working with Carole Clancy, a former reporter at the South Florida Business Journal. She shared that if people would take more time to develop their stories, they would have a better chance of getting a reporter’s attention. To develop your angle, ask yourself the 5 W’s – Who would be interested in my story? What is different about my news? When should I tell this story? Where should I pitch my story? And perhaps most importantly, Why is my story unique?

2. Meet the media by attending events and mixers.  Reporters go where people go. Next time you are at an event or business function, make it a point to seek out the media and introduce yourself. If you don’t know if a reporter is at a particular event, ask someone who coordinated the event. Introduce yourself to reporters, ask them what industries they cover and then share something unique about your business. If they do not cover your industry, ask who does and then follow up.

3. Read the paper. I have seen more clients get their stories published in newspapers or journals by reading a story and making a follow up call to the reporter who wrote they story than any other way. Claudia Barrington of South Florida Thermography is a perfect example. When she read a story written by Lucy Chabot in the South Florida Business Journal a year or so ago that discussed breast cancer screening, she realized that a new type of screening service, one that she provides, was not mentioned, she called Lucy. Claudia was invited to write the guest column for the next month on the benefits of thermography. Several months later, she was invited to write another guest column for breast cancer awareness month.

4. Request editorial calendars. Most business journals and magazines have editorial calendars. An editorial calendar is a listing of the stories that will be covered in the upcoming year. You can get a copy of an editorial calendar by calling the journal or magazine and requesting one or through the South Florida Media Guide. Editorial calendars give you a “heads up” regarding upcoming stories. When I was starting my business, I reviewed the editorial calendar for the Daily Business Review  and learned that they were going to be covering a story on consultants. I called and asked to speak with the reporter who was covering that story. I ended up being interviewed for the story and was photographed for the front cover of that special edition.

Client Success

Rosemary Amaral, Executive Director of The Happy Kids Foundation, a nonprofit organization that supports homeless children in Brazil, received the 2003 Brazilian Press Award. She was chosen as a recipient of this award out of more than 3,500 nominations. (561) 416-9800.

 

Announcements

Enlighten your Entrepreneurial Journey Retreat

Renew your Entrepreneurial Spirit!
           Recharge your mind,
                     Fortify your body
                               Replenish your soul

Suzanne Mulvehill, MBA, entrepreneurial specialist and author of Employee to Entrepreneur, lights the path by taking entrepreneurs on an inspiring adventure to one of the Discovery Islands in Beautiful British Columbia, Canada. There you will experience the magic of this stimulating island combined with enrichment workshops to become the entrepreneur you want to be!

The retreat’s focus is to develop or enhance each participant’s entrepreneurial attributes through workshops, outdoor activities and the simplicity, beauty and connection with the natural environment. Each participant can expect to leave this retreat with clarity, courage, willingness, perseverance, trust and other attributes that are necessary for successful entrepreneurship.

The retreat includes daily workshops for entrepreneurial enrichment in a quaint bed and breakfast overlooking the Pacific Ocean, all meals prepared by a personal chef, a kayak adventure to explore and connect with nature, biking, hiking and a combination of activities that accelerate the enrichment process.

$1,895 after March 31

$1,695 until March 31

Includes accommodation, all meals, transfers and activities during scheduled time. Airfare and additional activities during free time such as massages and spa treatments are not included.

Reach the Media and Get your News in the News with the 2003 South Florida Media Guide!

At your fingertips is contact information for more than 250 business topics and the reporters who cover these topics for the leading business newspapers and magazines in South Florida! Get a head start on what stories are coming by reviewing the editorial calendar listings for 2003! Radio and TV contacts are also included.

 Click here to purchase

  $19.95

Now available for purchase through www.amazon.com.

Employee to Entrepreneur prepares the most important resource for entrepreneurial success...yourself. Suzanne's practical easy-to-follow guidelines will transform you if you let them.
Click here to purchase

What Others Are Saying
About This Book:

"No matter how successful you were in corporate America, you know nothing about becoming an entrepreneur. I know because I was the President/CEO of four companies before I became an entrepreneur. I could have used this book."

Sigmund Goodwin
Vice-President
The Radcliff Company

"How I wished that I had had this precious and practical tool to help me in my escape from Corporate America! After 15 years in “Fortune 50” Corporations I was convinced that the “crossing” was not possible. Practical advice such as “what to do until the money flows” would have greatly eased the transition for me. Negative corporate management’s reinforcement about the “big bad world” and not realizing that it didn’t have to be an all or nothing transition delayed my ultimately successful escape by years. This book will be an entrepreneurial bible."

Angela Love, M.S., Professional Coach, Angela Love and Associates, Inc.