"Profit Strategies is about enhancing your personal and professional success." - Suzanne Mulvehill, President

On the Horizon September Bookstore

MOST SEMINARS CAN BE BOOKED ONLINE

Seminar Title: Starting a Business in Palm Beach County
Organization: Chamber of Commerce of the Palm Beaches
Speaker: Suzanne Mulvehill, MBA
When: Wednesday, September 10, 2003
6:00 – 8:00 p.m.
Where: Chamber of Commerce of the Palm Beaches
401 North Flagler Drive, West Palm Beach, FL
Fee: $25.00 chamber members; $35.00 non-chamber members
To Register: (561) 272-8004 or on-line
at www.palmbeaches.org
or www.profit-strategies.com


Piggyback Marketing: Linking your Marketing Dollars Planning
Organization: Chamber of Commerce of the Palm Beaches
Speaker: Suzanne Mulvehill, MBA, President, Profit Strategies, Inc.
When: Wednesday, September 17, 2003
6:00 – 8:00 pm
Where: Chamber of Commerce of the Palm Beaches
401 North Flagler Drive, West Palm Beach, FL
Fee: $35.00 chamber members; $45.00 non-chamber members
To Register: (561) 272-8004 or on-line at www.palmbeaches.org
or www.profit-strategies.com

PRSA Professional Development Day with keynote speaker, Suzanne Mulvehill
When: Wednesday, September 17, 2003

9:00 am – 4:00 pm
Where: Palm Beach Gardens Marriott
Fee: $69 to $99
Click Here To Register

Employee to Entrepreneur - How to Make the Transition
Organization: Chamber of Commerce of the Palm Beaches
Speaker: Suzanne Mulvehill, MBA, President, Profit Strategies, Inc.
When: Thursday, September 18, 2003 or Thursday, September 25, 2003
6:00 – 8:00 pm
Where: Chamber of Commerce of the Palm Beaches
401 North Flagler Drive, West Palm Beach, FL
Fee: $75.00 chamber members; $99.00 non-chamber members
To Register: (561) 272-8004 or on-line at www.palmbeaches.org
or www.profit-strategies.com

Click Here
For Additional Seminars.

Community Support, News and Testimonials
Coming Soon!

Profit Strategies, Inc.
P.O. Box 7154
Delray Beach, Florida 33482
Phone: (561) 272-8004
E-mail: info@profit-strategies.com
http://www.profit-strategies.com

 

Embrace the Fear!

By:  Mike Hickey

Franklin Delano Roosevelt said it best:

“There is nothing to fear but fear itself.”

How often do we see and hear those words? We hear them on radio, on television, in magazines, in newspapers, from people we know, from people we don’t know. After more than half a century no one has improved upon that thought.

But guess what? We don’t pay any attention to it.

I’m going to repeat that: “WE DON’T PAY ANY ATTENTION TO IT!”

And we should, because it is fear that stops us from getting what we want out of life – all of us, me included. In fact, maybe me especially since my wife and I decided to become entrepreneurs. Everything I have ever been afraid of in life – everything! – has been coming up for me and threatening to get in the way of success.

I have noticed that my fears can express themselves in two ways: overtly and covertly.

You know about overt fear: the tightness in the chest, the jangled nerves, the indecision, the overwhelming desire for ice cream. At least you know what’s going on.

Covert fear, though, is a very sneaky thing; it masquerades as something else. I have found that frequently if I am stressed when faced with something new and scary it looks as if it is my wife’s doing. I can’t quite put my finger on what it is, but I know it’s her fault.

So what have I done about that? In my former life in sales I read reams of articles, listened to miles of tapes and attended myriad seminars about fear and how to deal with it.

I spent hours trying to determine what it is that I am afraid of. I drove myself crazy trying to analyze it. I agonized while attempting to “push through it.” I created structures designed to circumvent it. I entered into buddy systems with friends and colleagues to help me with it.

It may be that you have done all those things, too, and I can hear you saying, “But none of it worked!”

None of it worked for me, either, because I was going about it all wrong. I was trying to deal with fear when I should have been embracing it.

Now, that’s just about the screwiest thing you’ve ever heard, isn’t it?

Well, it really isn’t, and if you will bear with me for a moment longer you will see why.

Fear is a part of human nature. It was originally put into us as a protective device, a sort of warning signal telling us to get the heck away from a dangerous situation.

This device worked great when we were hunter-gatherers in a primeval landscape where danger lurked behind every rock and tree. It still comes in pretty handy when I hear a horn blare and I jump back out of the way of an oncoming car, or I dash into the house when I discover the neighbor’s pit bull has gotten loose into my back yard.

Unfortunately, fear also pops up in me every time I think about making that dreaded phone call (or approaching a prospect or meeting with a banker, or almost anything at all having to do with the business). Now, you have to admit that these are not exactly life-threatening situations, but the fear device creates physical and emotional reactions that feel the same as if they were.

O.K., once I knew why that device is there and why I feel those emotions, I was able to embrace (there’s that word again!) the fear. Here’s what I have been doing:

I start by recognizing that the fear is a part of me and will keep coming up. When it does:

First – I see it for what it is.

Then – I set it aside.

I acknowledge the fear by saying to myself, “Oh, there are those feelings again.” Then I set it aside and go on with what I was about to do. I actually picture myself picking something up and setting it aside. Then I turn back to the task at hand.

Remember, there are two elements involved. First there is the phone call (or approach, or whatever), then there is the fear. Pick up the fear, set it aside and then turn back and make the phone call. It is only a phone call.

“There is nothing to fear but fear itself.”

That FDR was one smart guy. I would have liked having him as a business partner.

Mike Hickey and his wife, the artist Diane Hickey, run their mail order wall mural business in Fort Lauderdale, Florida. They may be reached at RoomWithaView42@comcast.net.
© 2003 By Mike Hickey

Announcements

Palm Beach Atlantic University is the first university to use Employee to Entrepreneur as part of their entrepreneurship program. Suzanne will give a special presentation to the students on Thursday, September 4. (gave) if sent after Sept. 4

Mark your Calendars...due to requests, the 2004 Enlightening your Entrepreneurial Journey Retreat in Beautiful British Columbia, Canada is scheduled for the week of June 13, 2004. Weekend retreats are also being scheduled for 2004. Detailed information will be available in the October newsletter.

Welcome New Clients!

Sherrie Abrusacato, President, Celebrations Galore, West Palm Beach, FL

Tony LaVigne,President, Xeno Mechanics, Boca Raton, FL

Leslie Chanin, Boca Raton, FL

Mike and Diane Hickey, Room with a View, Ft. Lauderdale, FL

Congratulations!

Maria Morse, Photographer, launched her natural photography business in Delray Beach, Florida. She is running her business on the side while working a full-time job. Maria can be reached at 561-702-5715.

Athena Yannitsas, has found what she calls, "The Best of Both Worlds" being both an employee and an entrepreneur. She was awarded the position of Director of Public Relations for an art's organization and is continuing to build her business on the side. She is a private art dealer specialing in contemporary Latin American art from her family's gallery in Caracas, Venezuela. Athena will be Profit Strategies' guest columnist for October discussing her experience with "shifting" and celebrating change as an entrepreneur. Athena can be reached at (561) 585-1740.

Abby Waters, President of the Inventor's Society of South Florida and Abby's Idea Factory will be hosting an event at the Boca Museum on Thursday, October 2, 2003, to celebrate the launch of her new poetry book titled , From Heart 2 Arts, and announce the launch of the Phoenix Award. Judy Romanoff, producer and host of WZBT's The Coach Judy Show, will be donating 10% of the proceeds from her video sales to this award. For more information or to attend this event, contact Abby at 561-241-7373.

Submit your entrepreneurial successes to Suzanne@profit-strategies.com.

 
$29.99
(Excel format)
 

Fall 2003 Version Now Available!

Reach the Media and Get your News in the News with the Business-to- Business Media Guide!

At your fingertips is contact information for more than 250 business topics and the reporters who cover these topics for the leading business newspapers and magazines in South Florida! Get a head start on what stories are coming by reviewing the editorial calendar listings for 2003! Radio and TV contacts are also included.

 Click here to purchase

  $19.95

Now available for purchase through
www.amazon.com
www.waldenbooks.com
www.borders.com

Employee to Entrepreneur prepares the most important resource for entrepreneurial success...yourself. Suzanne's practical easy-to-follow guidelines will transform you if you let them.
Click here to purchase

What Others Are Saying
About This Book:

"No matter how successful you were in corporate America, you know nothing about becoming an entrepreneur. I know because I was the President/CEO of four companies before I became an entrepreneur. I could have used this book."

Sigmund Goodwin
Vice-President
The Radcliff Company

"How I wished that I had had this precious and practical tool to help me in my escape from Corporate America! After 15 years in “Fortune 50” Corporations I was convinced that the “crossing” was not possible. Practical advice such as “what to do until the money flows” would have greatly eased the transition for me. Negative corporate management’s reinforcement about the “big bad world” and not realizing that it didn’t have to be an all or nothing transition delayed my ultimately successful escape by years. This book will be an entrepreneurial bible."

Angela Love, M.S., Professional Coach, Angela Love and Associates, Inc.

 

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P.O. Box 7154
Delray Beach, Florida 33482
Phone: (561) 272-8004
E-mail: info@profit-strategies.com
http://www.profit-strategies.com

©2003 Copyright Profit Strategies, Inc.
All Rights Reserved.